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Discover your inner ikigai with We Are Japan

Ikigai 生き甲斐
def - Your reason for being

Explore Japan’s ‘off the beaten track’ gems through the We Are Japan interactive video map. As you explore, video hotspots will appear, inviting you to discover more. See experiences you like? Click ‘like.’ That experience will be added to your video itinerary. When finished, your video itinerary will be edited into a unique film of your planned trip.

And if you are feeling lucky - sign up to our newsletter for your chance to win two flights to Japan.
Begin Planning How to use

Plan your perfect trip

Use our interactive map to discover unique experiences across Japan. Choose one filter to begin.

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Nature Craft Wellness Food Luxeat

Discover Aiste’s Culinary Journey

Follow Aiste on her journey through Japan, and take in the wonders of her luxurious food and craft experiences – so good, you can almost taste it.

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Discover Aiste’s Culinary Journey

Enjoy beautiful nature in May or powdery snow in February

Fall in Love with Japan in early Summer. Discover our carefully curated itinerary to guide you through your trip.

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Discover the beauty of Japan in Winter. Discover our carefully curated itinerary to guide you through your trip.

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Book flight

Win a trip

Enter the competition for a chance to win a pair of business class flights to Japan courtesy of ANA.

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Win a trip

Go beyond

Discover more curated experiences in Japan’s hidden corners

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My Japan

Build your dream itinerary

Begin planning

Go There

Find out more about flying to Japan with ANA

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