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Discover your inner ikigai with We Are Japan

Ikigai 生き甲斐
def - Your reason for being

Explore Japan’s ‘off the beaten track’ gems through the We Are Japan interactive video map. As you explore, video hotspots will appear, inviting you to discover more. See experiences you like? Click ‘like.’ That experience will be added to your video itinerary. When finished, your video itinerary will be edited into a unique film of your planned trip.

And if you are feeling lucky - sign up to our newsletter for your chance to win two flights to Japan.

Plan your perfect trip

Use our interactive map to discover unique experiences across Japan. Choose one filter to begin.

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Nature Craft Wellness Food

London Craft Week 2024 ANA x Crafting Japan

A journey through the history of Japanese Handicrafts from 13th-15th May at Nobu Hotel London Portman Square. Additionally, in collaboration with ANA, Wajima-lacquered chopsticks will be available for purchase on ANA flights starting from autumn.

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London Craft Week 2024 ANA x Crafting Japan

Enjoy beautiful nature in May or powdery snow in February

Fall in Love with Japan in early Summer

Fall in Love with Japan in early Summer. Discover our carefully curated itinerary to guide you through your trip.

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Discover the beauty of Japan in Winter

Discover the beauty of Japan in Winter. Discover our carefully curated itinerary to guide you through your trip.

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